brand love
Feb 14, 2023
Wooing brand love and cost efficiencies
On Valentine's Day, brands are ardently wooing consumers to stay at the forefront of their minds and to preserve their loyalty. Those brands that truly comprehend and hold dear to their target audience's values, attitudes, and behaviors will stand out.
Mar 23, 2021
The road to reality: A treatise about marketing delusions
THE AD CONTRARIAN: We spend 100% of our marketing energy and dollars on the largely ineffectual exercise of trying to control consumer behaviour, and 0% of our resources trying to cope with the realities of consumer behaviour.
Jun 23, 2014
Cannes reactions: Help, I feel nothing
An argument that is not antitechnology but prohuman.
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