brand health

Restoring brand confidence in the age of cancel culture
Jan 9, 2023
Sukanya Chakraborty

Restoring brand confidence in the age of cancel culture

Being cancelled by a mass audience is a terrifying prospect for any brand, and with social media and the court of public opinion reigning supreme, VFS Global's Sukanya Chakraborty talks about the importance of on-point crisis communication to turn the tide.

Building brand health in a new post-pandemic landscape for live events
Sep 6, 2021
Kristine Jåtog Axsäter

Building brand health in a new post-pandemic landscape for live events

Brands are being forced to rethink their strategy for live engagement due to behavioural shifts, according to Imagination's strategy director.

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