brand activations
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Why Formula One's return to China is set to drive new opportunities for APAC-focused campaigns
While the majority of F1 continues to look west-ward, the horizon to the east is quickly and quietly realigning itself for potentially immeasurable growth, says Prism Sport’s Simon Hinchliffe.
Can the metaverse make a comeback in 2023?
Is it game over for the metaverse, or is it just getting started? Many brands gambled and lost last year. Have lessons been learned? And what are the next evolutions of metaverse brand activations we'll likely see this year?
3 out-of-the-box brand activations at SXSW
From an immersive Game of Thrones world to a 'tree' that serves beer from its branches.
Feast of the senses at experiential Samsung event
Fine dining becomes interactive at Samsung's Galaxy S9 and S9 Plus month-long campaign in Taipei.
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