brand activation

Pernod Ricard shifts brand experience spend from events to social
Sep 3, 2020
Fayola Douglas

Pernod Ricard shifts brand experience spend from events to social

Coronavirus pandemic has meant that many of the events that the company usually puts on were not able to take place.

Lego Technic creates live brand experience in China
Aug 3, 2018
Surekha Ragavan

Lego Technic creates live brand experience in China

The activation showcased the brand’s functional systems with a variety of interactive challenges inspired by mechanical engineering.

TBWA picks Eleven PR New Zealand founder for regional role
Jun 6, 2012
Staff Reporters

TBWA picks Eleven PR New Zealand founder for regional role

ASIA-PACIFIC - In a move intended to bolster its region-wide capabilities in brand activation, experiential marketing, and public relations, TBWA has appointed Kelly Bennett, founder and managing partner of Eleven PR New Zealand, to a regional role.

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