bluefocus

Jun 10, 2024

BlueFocus CEO: Half of digital marketing work and positions will be replaced by AI

In an exclusive interview, Pan Fei, CEO of the largest Chinese marketing agency group, is unapologetic about using AI to replace human outsourcing, leading creative output, and eventually replacing human employees.

Aug 26, 2019

BlueFocus invests in Legacy, aiming for bigger global presence

US-based Legacy Acquisition will be renamed Blue Impact and led by BFICG’s international business team, with Brett Marchand as CEO.

Mar 20, 2019

BlueFocus caught up in ‘probe box’ controversy

The company was forced to clarify its involvement with a firm that was called out on CCTV’s annual consumer-rights exposé show for surreptitious gathering of personal data.

Jan 11, 2018

BlueDigital gains torque with Porsche in China

For the first time a single PR agency will be responsible for the whole Porsche product line-up and all related sports events.

Sep 8, 2017

We Are Social and Citizen to join new entity as BlueFocus signs deal with US analytics firm

The new entity will also include Vision 7 International arm, which consists of PR shop Citizen and other agencies Cossette, Vision7 Media, and The Camps Collective.