blockchain
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China unveils Web3 ambition, signalling the end of 'crypto winter'
Paving the way for innovation, Beijing's Web 3 vision indicates a softening stance. The news comes amid Hong Kong's opening of retail crypto trading from June 1.
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How data will drive CMO strategies in 2022
In the hypercompetitive digital-first world, the relationships between businesses and their customers have never been more critical. However, to adeptly navigate these relationships and ensure that customers' needs are addressed, companies must first understand what makes them tick.
Why NFT trends in China may point to the future of NFTs globally
A cautious approach to NFTs has laid a foundation that could put crypto-wary China at the forefront of the industry says Stink Studios' managing director in Shanghai.
Brands have been ignoring the real potential of NFTs
The biggest criticism of NFTs is that they come with no IP rights. But that doesn't have to be the case. Collab Asia's director of regional marketing and operations discusses the opportunities of an NFT market that includes digital rights management combined with value co-creation.
Digital agency Dept creates limited edition AR puffer jacket in Snapchat
The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.
The brand that made $3 million in digital sneakers discusses future of NFTs in China
RTFKT’s sneaker drop with Fewocious earned US$3 million. Now, it’s auctioned off a gold sneaker for Chinese New Year on China’s digital marketplace, Treasureland.
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