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'There’s been a disproportionate focus on retail at the expense of brand building': MediaCom APAC CEO
Jun 21, 2019
Faaez Samadi

'There’s been a disproportionate focus on retail at the expense of brand building': MediaCom APAC CEO

Mark Heap tells Campaign Asia-Pacific how brands are slowly coming back to long-term brand building as they strive to balance their efforts.

Prescriptive video ad formats stifling brand strategy
Jun 12, 2019
Faaez Samadi

Prescriptive video ad formats stifling brand strategy

The six-second ad definitely has a place, but it’s just one part of a proper media plan, said Unruly APAC COO Phil Townend.

Put your blinkers on for Mahindra
Apr 17, 2019
Ad Nut

Put your blinkers on for Mahindra

New Facebook Spark campaign makes colours change in the blink of an eye…literally.

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