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Jun 21, 2019
'There’s been a disproportionate focus on retail at the expense of brand building': MediaCom APAC CEO
Mark Heap tells Campaign Asia-Pacific how brands are slowly coming back to long-term brand building as they strive to balance their efforts.
Jun 12, 2019
Prescriptive video ad formats stifling brand strategy
The six-second ad definitely has a place, but it’s just one part of a proper media plan, said Unruly APAC COO Phil Townend.
Apr 17, 2019
Put your blinkers on for Mahindra
New Facebook Spark campaign makes colours change in the blink of an eye…literally.
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