beacon
McCann Health makes senior creative hires in Japan
The company says it aims to put creativity at the centre of its activities.
McCann hires Wunderman head as chief client officer for Japan
Antony Cundy moves to the IPG network after stints at Wunderman, Beacon and DDB.
Geolocation: An underused opportunity?
Xaxis’ Rohan Philips looks at the promise of location data for brands and shares some tips for getting situated.
3 strategies for winning in location marketing
The promise of location-based marketing is real. But before you jump headlong into the practice, it pays to consider three critical factors, according to Amobee's Carl Nawagamuwa.
Beacon/Leo Burnett names digital and media head
TOKYO - Beacon/Leo Burnett has hired John Stampfel, who was most recently in a leadership role at online retailer Gilt, as its digital and media director.
P&G celebrates mothers’ first birthdays for Pampers
TOKYO – P&G has launched a short documentary for its Pampers brand in Japan that gives recognition to the extreme effort and dedication mothers put into raising a baby in its first year.
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