b2b
Former Dentsu APAC heads launch regional B2B marketing agency
EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the agency hopes to break the traditional legacy B2B model and deliver marketing-as-a-service underpinned by business results.
The Guardian apologises over ‘watch porn’ ad placed next to child abuse article
The newspaper called the placement of the print ad ‘an oversight’ on its part.
The blurring lines between B2B and B2C marketing strategies
CAMPAIGN 360: Marketers discuss how converging B2B and B2C strategies allow them to rethink and benefit from each other's insights and best practices.
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WeChat dominates China's social media: All B2B brands invest
TOP OF THE CHARTS: A new study by Kawo unveils the uses of social media and its role in the B2B marketing landscape for multinational corporations in China.
Publicis Groupe renames B2B arm Octopus Group and extends reach beyond UK
Octopus Group, acquired in 2021, is to be rebranded Publicis Pro.
Havas expands in B2B marketing with new acquisition
Ledger Bennett has been in B2B marketing for close to 40 years.
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