avatars

Virtual avatars are a chance for audiences to start afresh
Jan 25, 2022
Mike Ong

Virtual avatars are a chance for audiences to start afresh

Marketers must consider the limitless potential of avatars and how it aids community-building online, according to Mike Ong from Bigo Technology.

CASE STUDY: UM Malaysia employs avatars to drive RHB online banking
Feb 25, 2011
Staff Reporters

CASE STUDY: UM Malaysia employs avatars to drive RHB online banking

KUALA LUMPUR – UM Malaysia employed a number of cute alien-like avatars to take to the streets of KL, ultimately creating viral awareness and driving customers to RHB’s online banking proposition.

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