australian capital tourism

CASE STUDY: Canberra Tourism's social-media 'Human brochure' bid pays off
Feb 20, 2013
Emily Tan

CASE STUDY: Canberra Tourism's social-media 'Human brochure' bid pays off

To draw more than day-trippers to Canberra, agency The Works and Australian Capital Tourism invited 500 social influencers down for a weekend of fun.

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