attribution
TikTok ‘most under reported major channel on Google Analytics’
Social platform’s impression-based success is going under the radar on the most popular analytics platform, leading to missed opportunities for marketers, a new study claims.
How Tencent is building an ecosystem for marketing, engagement, and sales on Weixin
Weixin, a popular app from Tencent, offers an unparalleled suite of services for consumers and is a great aggregator of audiences for marketing companies that are serious about China.
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Achieving accurate attribution in times of uncertainty
Crimtan's Joshua Wilson explains how APAC marketers can accurately measure campaign performance and predict the best outcomes as budgets get tighter and engaging customers get ever more complex.
Mozilla and Meta collaborate on privacy-preserving attribution solution
Despite Mozilla's long-standing criticism of Facebook, the two companies have co-developed a measurement solution for the post-cookie, post-IDFA world—drawing ire from privacy advocates.
Experiential engagement is worth it for future-focused brands
In-store or community-based retail experiences may not correlate with short-term boosts in sales, but they build valuable long-term loyalty.
Grab to add plum position to its advertiser offering
With a premium top-of-the-app position set to reach millions every day, Grab Ads is enhancing its full-funnel offering, according to regional head Ken Mandel, a speaker at this week's Campaign Connect virtual conference.
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