attitudes
Jul 27, 2021
Millennials are optimistic about brand values and activism. Gen Z is not
A study by MullenLowe shows Gen Z expresses ambivalence towards brands.
Oct 15, 2012
DATA POINTS: How Asian consumers approach investments
Selected infographics from the Finance Report in Campaign Asia-Pacific's October issue, showing consumer attitudes toward investments and financial-services brands in the Asia-Pacific region. Data courtesy of Nielsen and Fox OneStop Media. Please see the related article, "Brands fail to connect with Asian consumers" (link at right).
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