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AppsFlyer's APAC chief on gearing up for the privacy-conscious marketing era
AppsFlyer has been focused on building out a privacy-focused marketplace, adding ChatGPT to its data clean room and boosting its analytics offerings.
Microsoft to acquire AT&T’s Xandr
The sale marks the end of AT&T’s venture in the content and advertising business.
'Actions, not ads': AT&T's Fiona Carter on how the brand is dominating relevancy
The telecoms giant is answering some of the world's biggest problems in the most authentic way.
Xandr has lost its CEO
As the adtech unit unveils a major new deal with Walt Disney, WarnerMedia and AMC Networks, its CEO has unexpectedly quit.
How Xandr is building for the future of advertising
Xandr's Sam Tan on the ad tech company's trio of platform and marketplace offerings—Xandr Invest, Xandr Monetize and Community—and its vision for premium video and TV
Michael Rubenstein departs AppNexus one year after AT&T acquisition
The president of AppNexus is stepping down from the business after completing the adtech unit's integration into AT&T's Xandr
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