athlete

What Naomi Osaka's stand means for the future of athlete press conferences
Jun 4, 2021
Diana Bradley

What Naomi Osaka's stand means for the future of athlete press conferences

In a watershed moment, the tennis star has received the backing of sponsors and her peers in the sports world.

Drop the ‘girl power’ shtick when marketing women’s sport
Aug 2, 2020
Rebecca Benson

Drop the ‘girl power’ shtick when marketing women’s sport

Now, more than ever, brands must help to normalise women’s sport.

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