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Volkswagen unveils device to avoid kangaroo collisions in Australia
Designed in partnership with DDB Sydney, the University of Melbourne and Wires, the potentially live-saving car device aims to prevent both kangaroo and human accidents alike.
How tech and brand support can help protect China’s stray animals
Despite the prevalence of digital campaigns to raise awareness about animal cruelty and suffering in the country, China still has a long way to go before it can move the needle on truly protecting its furry friends.
Uproar: Are animal portrayals in ads a new brand risk?
Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.
EnergyAustralia enters the uncanny valley of the owls
AUSTRALIA - Energy provider EnergyAustralia has launched a rebranding campaign to underscore the wisdom of calling on the company for services and assistance.
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