andrew wong
Marketers awaken to potential of targetting 'silver-dollar' consumers
HONG KONG - The city's aging population is a fact of life, and although many older citizens have little money and others favour saving over spending, some agency executives argue that marketers have been neglecting an influential demographic segment.
Andrew Wong promoted to GM of Starcom Hong Kong
HONG KONG - Starcom MediaVest Group (SMG) has promoted Andrew Wong (pictured) to Hong Kong general manager.
MEDIA DEBATE: Are premium social networks the future of social media?
As social networks continue to fragment, premium and niche sites are offering a more exclusive and intimate experience. Do they represent the future of social media?
Starcom MediaVest Hong Kong appoints new digital director
HONG KONG - Andrew Wong has been appointed to the newly created role of digital director at Starcom MediaVest Hong Kong.
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