algorithms

Mar 28, 2025

Brands are addicted to data and it’s killing creativity

In an era where algorithms dominate every decision, brand consultancy founder Upasna Dash argues that true brand power comes not from digital footprints—but from instinct, identity, and a deep understanding of what brings true joy to consumers.

Sep 19, 2024

How to harness AI's power without losing the human touch

As AI continues to transform marketing, UM APAC's CPO Ben Tuff uncovers how to tap its power without losing the nuances of the creativity, edge, and authenticity that drive standout brands.

Oct 20, 2020

Algorithms built for efficiency can be a disaster for diversity and fairness

We need to work with the algorithms, not for them.