africa
A new definition of 'BRICS': Belief, roots, identity, culture and soul
SPIKES ASIA - Bankers have one definition of BRICs but Josy Paul, chairman and CCO of BBDO India, and Mike Schalit, CCO of Net#workBBDO (South Africa) have a different interpretation.
Edelman's David Brain to oversee Middle East and Africa in addition to Asia-Pacific
GLOBAL - Edelman has added oversight of Africa and the Middle East to the responsibilities of David Brain, currently president and CEO of Asia-Pacific.
Case Study: Cheil and Minewater use inaction to trigger a donation drive
SEOUL - For a good cause, Minewater and Cheil Worldwide banked on the insight that consumers were willing to donate money, providing they didn't have to make an effort to do so.
Chris Thomas, CEO of BBDO Asia, gets expanded responsibility for Middle East and Africa
NEW YORK - Already chairman and CEO of BBDO Asia, as well as global chairman of Proximity Worldwide, Chris Thomas is set to add further responsibilities to his plate. From today, he will also be in charge of BBDO's Middle East and Africa region.
Hyundai and National Geographic Channel launch ‘African adventurer’ on Facebook
GLOBAL - National Geographic Channel (NGC) and the official partner of the FIFA World Cup 2010 Hyundai are coming together to launch a branding campaign on Facebook called ‘African adventurer’.
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