ad fraud
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How AI is reshaping the dynamics of ad fraud
Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.
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The promise of AI marketing: Is Google’s PMax living up to the hype?
Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores.
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Invisible ad fraud uncovered on Google Play apps, affects millions of Korean Android users says new cyber report
Researchers have uncovered 43 rogue apps that collectively received 2.5 million covert downloads, violating Google Play's developer standards.
Advertisers rejoice: APAC scores highly in media quality, consumer attention in new report
According to DoubleVerify’s Global Insights Report, APAC is stacking up well compared to other regions — but it’s important to consider all the factors at play when making media investments.
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Ad industry pledges to uphold brand safety standards in SEA
The ad industry in Southeast Asia is coming together to address complicated and fast-changing challenges like ad fraud and brand safety
Audio advertisers beware: New ad fraud uncovered in CTV inventory
Audio streaming penetration in Southeast Asia reached 82.1% in H1 2022 and is only expected to grow, according to Emarketer.
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