accuen

Omnicom drives innovation with twin ad-tech breakthroughs
May 4, 2016
Sponsor

Omnicom drives innovation with twin ad-tech breakthroughs

The launch of OMG’s Accuen and Annalect Data Cloud platforms breaks new ground in programmatic in China.

People who click ads don't buy: FAME 2013
May 9, 2013
Emily Tan

People who click ads don't buy: FAME 2013

SHANGHAI - Clickthrough-rates are a false measurement that will lead online advertisers down the wrong path, argues Matthew Harty, Asia-Pacific general manager for Omnicom Media Group's trading desk, Accuen.

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