abi sekimitsu
How millennial norms dictate what advertisers can and can’t do
In Japan, the younger generation’s critical filter is increasingly regulating how brands target consumers of all demographics.
Female leaders in Japan: A journalist in the realm of brands (part two)
Oglivy Japan’s head of content discusses how brands can win people over by removing their ‘commercial’ hat, and why Japanese women often hold themselves back from career success.
Female leaders in Japan: A journalist in the realm of brands
For all the excitement around the potential for brands to be media companies in their own right, few journalists have made the transition to advertising agencies. We spoke to one who has.
Ogilvy Japan appoints former journalist as its first content director
TOKYO - Ogilvy & Mather Japan has appointed Abi Sekimitsu to lead content strategy for clients in a newly created role.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
