4as malaysia

4As Malaysia workshop addresses value of creativity
Apr 11, 2011
Rhandell Rubio

4As Malaysia workshop addresses value of creativity

KUALA LUMPUR - The Association of Accredited Advertising Agents Malaysia (4As) held its 'Is Creativity Valued?' workshop, aiming to help the creative industry build brand value, greater brand affinity and boost stakeholder value.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon splits global media between GroupM and OMG after a decade with IPG

1 Amazon splits global media between GroupM and OMG after a decade with IPG

New Zealand’s newest pop-up restaurant aims for the stars—literally

2 New Zealand’s newest pop-up restaurant aims for the stars—literally

The Philippines' top 50 brands

3 The Philippines' top 50 brands

OMG Thailand strengthens leadership bench with key appointments

4 OMG Thailand strengthens leadership bench with key appointments

KitKat ad features man weighed down with office burdens

5 KitKat ad features man weighed down with office burdens

Dentsu China overhauls leadership

6 Dentsu China overhauls leadership

'Very demure, very mindful': TikTok's latest craze is marketing gold

7 'Very demure, very mindful': TikTok's latest craze is marketing gold

Unilever consolidates creative accounts for beauty brands with WPP

8 Unilever consolidates creative accounts for beauty brands with WPP

PHD appoints Eileen Ooi as APAC CEO

9 PHD appoints Eileen Ooi as APAC CEO

Lavazza ad teams up robot with US stars of The Office

10 Lavazza ad teams up robot with US stars of The Office