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The inexact science of foreigners in Japanese advertising
A recent campaign prompts questions around the role of 'foreigners'.
Fusing science and comms to create new markets at DSM
Angelique Paulussen talks about the joys and challenges of 'issues marketing', and heading comms for an under-the-radar brand aiming for nothing less than changing the world.
'Premium Friday' off to an uncertain start in Japan
Government-led initiative to encourage work-life balance (and consumption) has good intentions, but widespread uptake is far from guaranteed.
Ogilvy Philippines confirms employee death
Passing of Mark Dehesa reignites debate about industry work pressures.
Meals on wheels: Volvo offers rolling dining in Tokyo
The automaker, along with Uber Eats, an Iron Chef star and Dentsu, invites foodies to a seven-course meal served in an SUV.
Singtel's Amobee to acquire Turn
Acquisition values DMP and DSP platform at US$310 million.
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