News
Benjamin Li
Nov 1, 2012

Thrill Channel's scary PR push employed ghosts to hand out ice cream

Golin Harris helped Thrill Channel for a timely PR push just before Halloween. To grab the eyeballs of shoppers in the busy shopping districts of Causeway Bay, Tsim Sha Tsui and Mong Kok, frightening ghosts staffed an ice-cream van, handing free ice-cream cones out to passers-by. The Thrill Channel is available on Now TV, channel 125.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Mission possible: Four steps to make marketing teams more effective

1 Mission possible: Four steps to make marketing teams more effective

GroupM axes global agency CEO roles in major centralisation push

2 GroupM axes global agency CEO roles in major centralisation push

How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

3 How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

4 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

5 Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

6 Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

Lunar New Year goodies: APAC's Year of the Snake campaigns

7 Lunar New Year goodies: APAC's Year of the Snake campaigns

Moves and wins roundup: Week of January 20, 2025

8 Moves and wins roundup: Week of January 20, 2025

Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’

9 Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’

Fuji TV loses over 50 advertisers amid alleged sexual misconduct

10 Fuji TV loses over 50 advertisers amid alleged sexual misconduct

Related Articles

Granada TV launches on Now TV in Hong Kong
Sep 7, 2010
Jin Bo

Granada TV launches on Now TV in Hong Kong

HBO GO comes to Asia, Hong Kong's now TV first to launch
Nov 1, 2012
Staff Reporters

HBO GO comes to Asia, Hong Kong's now TV first to ...

DDB wins Grand Effie in Hong Kong
Oct 24, 2024
Staff Reporters

DDB wins Grand Effie in Hong Kong

Hong Kong's unique spirit: A 'Never Normal' love letter to the city
Nov 29, 2024
Staff Reporters

Hong Kong's unique spirit: A 'Never Normal' love ...

Just Published

Not a masterpiece but Skyn's V-Day ad ditches kawaii clichés
8 hours ago
Ad Nut

Not a masterpiece but Skyn's V-Day ad ditches ...

EXCLUSIVE: Skyn lands precious konbini shelf space in Japan’s cutthroat convenience store market. The brand announces that with a cheeky spot and an empowered protagonist.

Trump's tariffs: What will happen to Chinese outbound brands?
9 hours ago
Ravi Balakrishnan

Trump's tariffs: What will happen to Chinese ...

With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how Chinese brands should sustain their growth and relevance overseas.

Kunal Jeswani appointed CEO of Ogilvy ASEAN
10 hours ago
Staff Reporters

Kunal Jeswani appointed CEO of Ogilvy ASEAN

Jeswani, who is also CEO of Ogilvy Singapore and Malaysia, will take on additional duties as ASEAN CEO, a newly created role focusing on growth in this important sub-region.

Moves and wins roundup: Week of February 3, 2025
11 hours ago
Staff Reporters

Moves and wins roundup: Week of February 3, 2025

P&G, Cheil, HP, Wavemaker, AW, and more in our weekly collection of people moves and account news.