Spend on mobile search jumps 69% in APAC: Kenshoo
The latest Digital Marketing Snapshot from marketing-software company Kenshoo, shows that Asia-Pacific (including Japan) outpaced all other markets in Q2 in terms of the growth rates for paid search advertising spend, clicks and impressions—especially on mobile devices. More than half of paid search clicks in Asia-Pacific and Japan during Q2 came from smartphones and tablets.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
40 Under 40 2024: Swyn Evans, Zeno
Evans has demonstrated dynamic leadership as managing director at Zeno Singapore, driving client wins, revenue growth, and championing team welfare and women’s advancement in just eight months.
Happy Lunar New Year from Campaign Asia-Pacific
The editorial team is slithering away for a short break, but we'll be back with our newsletters and ready to charm on January 31st.
'Fear doesn't build trust': Cisco's CMO on why ...
CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.
Stand guard: Protecting your brand from the hidden ...
The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says Mediabrands Australia’s Geoff Clarke.