Japan's unique online demographics and habits: ComScore
Japan has the highest percentage of mobile users over the age of 55, high desktop usage in comparison to other nations and higher video consumption than many other countries, according to the new 2015 Japan Digital Audience Report from ComScore. In addition to the device- and demographic-oriented stats highlighted here, the report also goes into great detail on the popularity of specific retail, travel and news sites.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Devi Attamimi to lead Hakuhodo International ...
The leadership change comes as HIID aims for accelerated growth which could include acquisitions
Taboola introduces a ‘reimagined approach’ to ...
With the launch of Realize, CEO Adam Singolda wants Taboola to move past its origins in native advertising to focus on the entire performance landscape.
Should brands try to be 'besties' with GenZ?
Pandering to GenZ by ‘meme-jacking’ will not help brands if they do not compensate and credit creators, says Bob Gold & Associates’ Albert Heape
BBC launches review of $76 million media planning ...
Incumbent Havas Media Network has handled the account ever since 2015.