Japan's unique online demographics and habits: ComScore
Japan has the highest percentage of mobile users over the age of 55, high desktop usage in comparison to other nations and higher video consumption than many other countries, according to the new 2015 Japan Digital Audience Report from ComScore. In addition to the device- and demographic-oriented stats highlighted here, the report also goes into great detail on the popularity of specific retail, travel and news sites.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Is cheap the new black? E-commerce's existential crisis
Ultra-cheap e-commerce is a race to the bottom. CMOs must build value-driven strategies to survive the "87% OFF!" era, opines the author.
Omnicom, WPP and Publicis shops vie for top spots ...
Meanwhile, four new agencies enter the top 20.
Why brands are scaling back their sustainability ...
A record-breaking hot year makes COP29's climate finance promises feel dangerously inadequate. Corporate sustainability is crumbling under cost pressures and a "quiet" greenwashing surge.
Goodbye first screen, hello wearables: IMG's vision ...
The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.