IN PHOTOS: OMD launches OOH campaign to encourage safe cycling

Share the Road is a two-week campaign, from now until 1 May, featuring a series of thought-provoking posters at outdoor advertising locations near cyclist hot spots like park connecters and cycling trails.

Each poster is designed to build awareness of safe cycling, and the need for considerate road habits for cyclists and drivers.

The campaign also incorporates QR codes connected to safe cycling promotional videos created by local blogger, Mr Brown. The audience can follow #sharetheroad on Twitter for campaign updates and discussion.

Mandarin versions of the artwork have been created to target commercial drivers and a social media effort will be activated to draw attention to the campaign.

The campaign is supported by the Singapore Road Safety Council, The Singapore Traffic Police and a host of Singapore-based cycling communities, including cycling clubs, retailers and race organisers.