This feature appears in the November 2012 issue of Campaign Asia-Pacific. Subscribe online or call +852 2122 5227
DATA POINTS: Japan's retains its appetite for luxury
Desire for luxury goods remains strong in Japan despite the tumultuous events of last year and continuing uncertain economic circumstances, according to a report by McKinsey & Company’s Consumer and Shopper Insights division. The Japan Luxury Consumer Survey, now in its fourth year, canvassed 1,450 consumers online between April and May.
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