Staff Writer
Nov 23, 2018

Best spaces to work: Smaato Singapore

Mobile ad platform taps California architect for its comfortable clean design of the new Singapore office, accentuated in white and pastel blue.

The Singapore headquarters of Smaato, a real-time mobie advertising platform, has been designed with the well-being of its employees in mind. Located in Marina Bay Financial Center, the 4510-square-foot space is styled mainly in calming white with pops of blue.

The look and feel of Smaato's six offices worldwide is also somewhat coordinated. All Smaato offices are designed by Bruce Pao of IPA Design in California, an architect who has worked on Apple office spaces, with extensive feng-shui experience.  Pao's aim is to give all his designed spaces, large and small, a positive energy and warm ambiance.

While the impressive colour-coordination of white and pastel blue in the above photos nearly exudes a clinical laboratory look (the blue employee uniforms are not required daily apparel), touches like fresh orchids and chrysanthemums, sofas and a games room make the space feel a little more relaxed like home.

Lunch is free on Mondays, encouraging employees to eat together at the pantry, which is also the spot for informal meetings and chats. 

For the brave who wishes to unwind, a karaoke machine has been installed in the game room. For the diligent worker on a deadline, the panorama of the Singapore skyline, seen from the boardroom and lounge, provides respite to a busy day. All these are in the hopes of nurturing a work culture where employees are highly engaged and perform at their best.

Note: 'Best spaces to work' merely highlights new and cool workspaces; it should not be interpreted as an endorsement of a company's overall work experience.

See more 'Best spaces to work'

 

Source:
Campaign Asia

Related Articles

Just Published

13 hours ago

Fuji TV leaders resign amid sexual misconduct case

Fuji TV chairman and president resign following reports of a sexual assault incident involving ex-TV star Masahiro Nakai, sparking an advertiser exodus and government backlash.

19 hours ago

The advertising dilemma in a post-fact world

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?

19 hours ago

To snake or not to snake? Luxury brands face conundrum

For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid an overdose of serpentine motifs.

20 hours ago

PHD secures $500 million media duties for Volkswagen...

EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a tenure of three years.