2012 Social Media Week in action at Hong Kong's Harbour City
2012 Social Media Week took place last week, with local shopping mecca Harbour City hosting four interactive sessions on the fashion, travel, food and beverage, and technology sectors. The events took place at an indoor basketball court, with live-streaming on Facebook, Twitter, and Weibo. Representatives from Nike, Finnair, Hong Kong Disneyland, Sony Ericsson, and Loewe shared successful case studies, and some participants even indulged in a little planking.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
The rational consumer: Why China’s shoppers are ...
A new mindset is reshaping the Chinese consumer—64% now prioritise emotional fulfilment over material goods. Live entertainment, wellness and self-improvement are taking precedence over luxury shopping. For brands, selling happiness now matters more than selling products.
HSBC’s CMO on using Hong Kong as a backdrop to ...
To commemorate HSBC’s 160th birthday, Shum talks with Campaign about marketing efforts to mark the occasion, how the brand maintains relevancy, and utilising the fabric of Hong Kong in its marketing.
Move and win roundup: Week of March 10, 2025
Dentsu, Orange Line, Sparro, and more, in our weekly collection of people moves and account news.
The value of experience: Why adland must address ageism
The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.