DigitalMediaWorks Shanghai 2012 – “Redefining traditional media platforms in the digital age” will bring to the table multi-platform digital strategies, implementation methods, measurement and evaluation method and fresh ideas from real case studies.
Designed for media planners & buyers, advertising sales personnel, agency planners agency creatives, brand marketers, content producers and other executives with industry-related functions, we will discuss latest trends and movement in the Chinese digital landscape. During the workshop, participants will also have the opportunity to develop a real-life hands-on client brief solution.
Click here for programme agenda.
DigitalMediaWorks will be conducted in Mandarin.