ZenithOptimedia taps Dual Action Blender for digital expertise

This partnership will see ZenithOptimedia’s staff undergo intensive digital training and become Google certified. The Dual Action Blender team will also be trained in all facets of digital including social media, mobile, interactive experiences and content creation.

The resulting digital offering covers the entire digital spectrum across paid, owned and earned media, ranging from websites to social media, mobile, online advertising, search marketing, blogger relations and viral marketing, and will be available to existing and prospective clients of both agencies immediately. 

The move is part of ZenithOptimedia’s Live ROI focus, to continuously provide data analytics and creativity that deliver ROI solutions for their clients.

“The unique approach of integrating all communication platforms under one team will seamlessly harness the strengths of all media insuring a more powerful, results driven communication,” said Venus Navalta, chairman and CEO of ZenithOptimedia Philippines.

Ricky Santillan, chairman of Dual Action Blender, meanwhile said, “Digital has found its way into so many aspects of the consumer-brand relationship that a holistic approach makes sense, so connections between channels can be identified and leveraged.”

Havas Media launched a full-service media agency in the Philippines recently, Havas Media Ortega headed by Jos Ortega. The agency integrates two of Havas Media’s existing agencies in the Philippines, MPG and Media Contacts, as well as digital and mobile marketing agency Mobext (formerly Snapworx), which was acquired in January.