Jane Leung
Oct 14, 2010

YouTube Symphony Orchestra calls auditions for online collaboration

YouTube is reviving its global musical event YouTube Symphony Orchestra (YTSO), the world’s first online collaborative orchestra.

YouTube Symphony Orchestra calls auditions for online collaboration

The YTSO calls on performers from around the world to audition on YouTube so to play their part onstage at the iconic Sydney Opera House in March 2011.

Korean automotive manufacturer Hyundai is sponsoring the YTSO for the first time. Hyundai will be appearing on co-branded materials. Hyundai’s enthusasim on YouTube follows fellow  Korean brand LG listing as the global sponsorship YouTube’s Life in a Day contest.

Michele Flannery, music manager of YouTube said in his Google Blog that the YTSO has already brought in 96 musicians from from over 30 countries to perform together in a promotional video for the event.

Three YouTube mastheads will be running on the YouTube homepages of each of the 13 countries including US, Canada, Brazil, Mexico, Italy, UK, France, Spain, Korea, Russia, India and Australia. Hyuandi’s YouTube ads will promote their new global slogan, which they will officially unveil in January 2011.

 

Source:
Campaign Asia
Tags

Related Articles

Just Published

1 day ago

Creative Minds: Kartik Smetacek loves the simplicity...

Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.

1 day ago

APAC lags as Saatchi & Saatchi leads global new ...

Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.

1 day ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

1 day ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.