GUANGZHOU - Chinese herbal tea giant WangLaoJi has called a media pitch for its planning business, inviting Carat, Starcom, and an undisclosed local agency.
A source close to the client told Campaign Asia-Pacific that the client had previously conducted all its media planning in-house.
The result of the pitch should come out next week. The source added that the client was likely to seek a new creative agency partner in the near future.
With a history stretching back to 1828, Guangzhou Wanglaoji Pharmaceutical has become one of the leading traditional Chinese medicine enterprises in the Chinese mainland.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Dentsu Creative and The Stop Gambling Foundation repurpose the style and visuals of gambling ads to push out a stark warning to Thai youth.
IWD 2025: Women creatives across the region talk about their favourite gender-equality campaigns that that mark a real force for action and change.
In an interview with Campaign Asia, global CEO Nancy Reyes and chief creative officer Chris Beresford-Hill discuss their commitment to creativity, a new global positioning, female leadership, and why they believe the best is yet to come.
Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over Fifty awards.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
