Visa | Singapore 2010 Youth Olympic Games Go World Campaign | Singapore

Jeffrey Lightfoot, a 15-year-old footballer, Darren Choy (16, sailing) and Amanda Lim (17, swimming) appear in a series of ‘Go World’ print ads. They have been chosen to represent the ‘excellence, friendship and respect’ of the YOG. TBWA Singapore and TBWAChiatDay are behind the project.

American Olympic gold gymnast medallist Kerri Strug has also been invited to mark the 100-day countdown to the YOG. She was the youngest Olympian at the 1992 Barcelona Olympic Games, aged just 14.

“The Youth Olympic Games is the perfect platform for nurturing young sporting talent on a global stage,” Strug said. “This is also a once-in-a-lifetime event for Singapore, and I hope that everyone has the chance to get tickets and witness the Games in person or act as a volunteer to be part of the action,” she added.

Lightfoot, Choy and Lim will be competing for top honours during the YOG running from 14 to 26 August 2010.





Credits:
Project Singapore 2010 Youth Olympic Games Go World
Client Visa Worldwide
Creative agencies TBWAChiatDay, TBWA Singapore
Executive creative director Patrick O’Neill
Creatives Mohan Prabhakar, Aaron Tan, Chong Wei Lun
Agency producer Jean Abideen
Media agency OMD
Photographer Wee Khim Photography
Exposure Print, outdoor, digital