Vipshop selects Burson-Marsteller for financial media relations

Through its experience and relationships with tier-one financial media in the US and China, Burson-Marsteller’s US-China Specialty Group will work directly with Vipshop to reach key US stakeholders and position the company with promising business feature as a leader in China’s booming e-commerce industry among the US financial media, according to the agency.

The account will be led by managing director Daisy King, head of Burson-Marsteller’s US-China Specialty Group.

Vipshop offers high quality and popular branded products to consumers throughout China at discounted prices. Since 2008, Vipshop has built a sizeable and growing base of customers and brand partners in China.

“We were extremely impressed by Burson-Marsteller’s deep roots and expertise in both China and the US,” said Donghao Yang, Vipshop CFO. “The US-China Specialty Group really showed an understanding of our company, corporate culture and the business opportunities in the US.”