Sheikh will work to grow the distribution of UNI’s portfolio of channel brands and develop new business in the region’s emerging markets.
He moves from the Walt Disney Company, where he was director, affiliate sales and channel distribution and was responsible for the growth of Disney’s branded services across Southeast Asia, Australia and New Zealand.
UNI says the appointment follows key regional hires in marketing, programming and ad sales and reflects its aim to accelerate growth across the region of its channel brands, which include E! Entertainment Television, Style, DIVA Universal and Golf Channel.
Christine Fellowes, Managing Director, Asia Pacific, said, “Ramez’s extensive regional experience and impressive track record will be integral to expanding UNI’s presence across Asia Pacific’s growth markets.”