Staff Reporters
Dec 6, 2012

Tiger Beer goes high-tech in-store

SINGAPORE - Tiger Beer is giving in-store marketing a shot with a first-of-its-kind LCD chiller for its packaged beer in convenience chain 7-Eleven.

Tiger's new in-store campaign
Tiger's new in-store campaign

The brand, produced by Asia Pacific Breweries, said the rationale for the iniatitive is simple: to engage consumers and enhance their purchasing experience. 

The chiller has a built-in 47-inch transparent LCD embedded in its sleek glass door, which will serve as a digital media platform for the brand to broadcast ongoing advertisements and in-store promotions directly to prospective buyers. 

 

“As a first for Tiger Beer in Singapore, we hope to engage consumers and offer a new and differentiated purchase experience with this multimedia LCD chiller,” said Rene de Monchy, head of marketing for Asia Pacific Breweries in Singapore. 

 

In-store digital promotions have been around for a while, but this latest effort appears to be savvy and, we expect, effective in grabbing the consumers' interest. 

 

The chiller has been created by iDisplay Systems, and the first one has been installed at the Marina Bay Sands 7-Eleven. There will be nationwide rollout of 19 more. 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

4 hours ago

40 Under 40 2024: Ryan Cheung, PressLogic

Cheung’s risk-taking and entrepreneurial spirit seeps into all facets of the company he founded—across growth, operations, and innovation.

21 hours ago

GroupM Southeast Asia CEO Himanshu Shekhar exits

Based out of Indonesia, Shekhar, a key figure in GroupM's regional growth, is leaving the agency after 25 years.

21 hours ago

'The truth doesn't take sides': BBC’s global news chief

In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming against the tide still makes strategic sense.

22 hours ago

40 Under 40 2024: Rudy Khaw, AirAsia

Khaw’s journey from brand executive to CEO is a culmination of his visionary leadership, business acumen, and commitment to inclusivity—reshaping AirAsia as a leading global brand.