'The last tiger' is an extension of the long-running 'Enjoy winning' campaign that started last year in Singapore. This time, the creative asks how far friends will go for the last bottle of Tiger Beer. The commercial features larger-than-life characters competing with each other. But the testosterone-filled antics eventually get shot down by a dose of feminine charm in the end.
This website also contains interactive elements such as personality quizzes and downloadable avatars. The wallpaper creation function will be activated in the next two weeks, with the addition of happy hour widgets reminding beer fans to take a break after a long day at work.
The campaign is expected to roll out in other countries over the remainder of the year.
The television commercial was developed in Singapore, filmed in South Africa, with post-production in Sweden.
.jpg)
.jpg)
Credits:
Project Enjoy Winning: Ready to Play
Client Asia Pacific Breweries
Creative agency Saatchi & Saatchi, Malaysia
Executive creative director Adrian Miller
Creative director Andy Greenaway
Agency producer Kay Ahmad
Production company Stink
Director Stylewar
Digital agency Band Singapore
Creative directors Dominique Butler, TJ Ren
Art director Jasmin Lim
Interactive designer Ken Goh
Media agency MindShare
Exposure Television, online
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
