From Singapore: PaperOne campaign by creative agency Atomz i! with Moove Media
In a campaign that seems especially apt during a time period when Singapore is choking on forest-fire smoke, this campaign for a paper brand has transformed an MRT train on Singapore's Downtown line into a facsimile of a forest scene. The car comes complete with wood-grain handholds, leafy ground cover and a message about the brand's sustainable practices.
Ad Nut doesn't seem to see any acorns or tasty walnuts, but otherwise approves.
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