Jin Bo
Aug 13, 2010

Sohu sells Sogou stakes to Alibaba

BEIJING - Sohu, one of China’s leading internet portals, has teamed up with the country’s top e-commerce company Alibaba by selling 16 per cent of its search engine service Sogou to the latter.

Sohu sells Sogou stakes to Alibaba

Sohu is selling 16 per cent of Sogou to Alibaba Group, parent company of Hong Kong-listed Alibaba.com.

Meanwhile, another 16 per cent is being sold to a fund invested by Sohu chairman Charles Zhang, according to a statement released by the company. Sohu is holding the remaining 68 per cent.

Wang Xiaochuan, Sohu's chief technology officer, is stepping in as chief executive officer of Sogou.

Currently, Sogou lags far behind the two biggest players in China’s search market, Baidu and Google. The latter pulled out of the country and relocated its servers to Hong Kong but still gets huge traffic from devoted users.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

APAC lags as Saatchi & Saatchi leads global new ...

Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.

3 hours ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

3 hours ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

4 hours ago

PR Awards Asia-Pacific 2025 open for entries

Campaign Asia-Pacific launches the PR Awards Asia-Pacific 2025, with entries due by April 8. Submissions must cover work from January 2024 to April 2025.