SingTel's mio TV bags Italian Serie A rights

Up to four live matches will be made available from 9 November while mio TV’s latest channel would carry up to 40 hours of on-demand content per month.

To further entice new subscribers, the service would be available for packages from as low as S$8 to $19.90 (US$5-13) while current mio TV subscribers stand to enjoy the matches on-demand free-of-charge after the matches are played over the weekends.

Low Ka Hoe, director of mio TV and content, said: “Sports content is an important part of our offering, and this move signifies our ongoing efforts to expand and improve our selection of quality content for our viewers.”

SingTel’s latest acquisition of Serie A programming adds to the media rights for the UEFA Champions League and UEFA Cup 2009-2012 seasons which it acquired after a bidding war with StarHub earlier in March this year.

StarHub cable TV’s Football Channel currently showcases England’s Barclays Premier League (BPL), the German Bundesliga and Japan’s J-League while its Goal TV channels feature offerings from the French, Scottish and Dutch football leagues.

Starhub had won exclusive rights for three seasons of the BPL, commencing from the 2007/2008 season, in late 2006. The BPL remains the most popular among local football fans.