Data
Staff Reporters
Jul 2, 2014

Singapore Country Report: Top 50 brands ad spending

Presented as part of the Asia's Top 1000 Brands Singapore Country Report, here is the ad spending for the Top 50 brands in Singapore, provided by Nielsen.

Singapore Country Report: Top 50 brands ad spending

<< Back to Singapore Country Report

RANK BRANDS GRAND TOTAL
(SG$)		 GRAND TOTAL
(US$)
1 Samsung 8,307,245 6,580,658
2 Apple 718,346 569,044
3 Sony 7,605,872 6,025,059
4 NTUC FairPrice 21,479,002 17,014,782
5 Nestle 6,614,589 5,239,805
6 Canon 9,884,132 7,829,803
7 Panasonic 3,140,348 2,487,655
8 Meiji 1,094,172 866,758
9 Nike 161,462 127,904
10 Google 192,930 152,831
11 LG 3,143,960 2,490,516
12 Hewlett-Packard 1,394,122 1,104,366
13 100 Plus 2,236,431 1,771,609
14 Adidas 572,882 453,814
15 Mitsubishi 10,158,002 8,046,752
16 Starbucks 183,477 145,343
17 Toshiba 767,489 607,973
18 Yahoo - -
19 Johnson & Johnson 2,534,926 2,008,064
20 Nikon 2,456,719 1,946,112
21 Singapore Airlines 3,815,059 3,022,133
22 Maggi 472,738 374,484
23 Facebook 1,937,019 1,534,427
24 Guardian 2,595,540 2,056,080
25 Chanel 7,918,536 6,272,739
26 Sony Playstation 225,290 178,465
27 Giant 11,862,759 9,397,190
28 L'Oreal 4,326,218 3,427,052
29 FedEx 397,006 314,492
30 Coca-Cola 3,964,232 3,140,302
31 McDonald's 22,991,586 18,212,989
32 Singtel 16,161,922 12,802,810
33 Shell 2,571,548 2,037,075
34 Colgate 10,147,696 8,038,588
35 DHL 36,895 29,227
36 Calvin Klein 538,433 426,524
37 Evian 118,680 94,013
38 Dove 3,195,927 2,531,682
39 Coffee Bean 30,320 24,018
40 Cadbury 1,025,608 812,444
41 SK-II 6,115,726 4,844,627
42 Panadol 5,258,203 4,165,332
43 StarHub 10,881,564 8,619,928
44 Watsons 2,030,513 1,608,489
45 Gucci 1,190,062 942,718
46 Overseas China Banking Corp (OCBC) Bank 4,925,681 3,901,922
47 Haagen-Dazs 20,980 16,619
48 Louis Vuitton (LV) 833,469 660,240
49 Pizza Hut 5,246,464 4,156,033
50 Magnolia 911,572 722,110
Source: Nielsen. Note: The Nielsen Company monitors gross advertising expenditures in major media at published rate card values. Media coverage: TV, Newspaper, Magazine, Radio, Cinema, & Outdoor.

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

3 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Why Gut’s Singapore office means so much to the challenger agency

4 Why Gut’s Singapore office means so much to the challenger agency

The return of Donald Trump: What it means for APAC's marketing industry

5 The return of Donald Trump: What it means for APAC's marketing industry

Top 10 food brands in Southeast Asia

6 Top 10 food brands in Southeast Asia

Is impulse buy on deathbed in Indonesia?

7 Is impulse buy on deathbed in Indonesia?

MediaSense buys R3 as it eyes global client opportunities in creative

8 MediaSense buys R3 as it eyes global client opportunities in creative

Top 10 fashion brands in Southeast Asia

9 Top 10 fashion brands in Southeast Asia

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

10 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Related Articles

Why Gut’s Singapore office means so much to the challenger agency
Nov 12, 2024
Robert Sawatzky

Why Gut’s Singapore office means so much to the ...

ChatGPT maker OpenAI to open office in Singapore
Oct 9, 2024
Matthew Keegan

ChatGPT maker OpenAI to open office in Singapore

From buy now, pay later to virtual banks: The latest in financial advertising
Apr 19, 2023
Antony Yiu

From buy now, pay later to virtual banks: The ...

Singapore celebrates its multi-faceted Jewel
May 20, 2024
Staff Reporters

Singapore celebrates its multi-faceted Jewel

Just Published

Campaign Ad Net Zero Awards 2024: Winners revealed
44 minutes ago
Rob McKinlay

Campaign Ad Net Zero Awards 2024: Winners revealed

The annual awards highlight and celebrate environmental sustainability in advertising, including from APAC winners Dentsu Creative Thailand and JCDecaux Cityscape.

Monks makes redundancies amid revenue decline and restructuring
The Information
1 hour ago
Alessandra Scotto di Santolo

Monks makes redundancies amid revenue decline and ...

The agency rebranded from MediaMonks to Monks in July.

Publicis media pioneer and former COO Steve King leaves after nearly four decades
The Information
1 hour ago
Gideon Spanier

Publicis media pioneer and former COO Steve King ...

Briton plans to stay involved in marketing and communications world.

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications
19 hours ago
Staff Reporters

Women to Watch 2024: Meet the exemplary women in ...

Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering the region's marketing boom.