The survey additionally finds that regional consumers spend more than 15 hours a week on the internet either at home or in the office. This demographic only spends six hours a week watching TV.
Sixty-four per cent of internet users are drawn to news content while 61 per cent search for music, the report adds. Netizens’ brand activities include searching for online games, 37 per cent; health tips, 35 per cent; and coupons 32 per cent.
The survey was conducted following a poll of 8,000 MSN/Windows Live users from China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan and Thailand.