David Blecken
Jan 25, 2018

Rizap looks to spread self-improvement credo in Japan and beyond

Japan’s Rizap Group has seen impressive growth through helping people lose weight. Now it wants to be seen as an all-round self-improvement partner for ambitious people at home and in Asia.

Kabuki actor Ichikawa Kudanji in the latest iteration of Rizap’s ongoing advertising campaign (image: Rizap)

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