Publicis veteran Andras Vigh named chair of VivaKi Greater China

Vigh replaces Yifei Li, who was elevated earlier this year to chief strategic development officer for Publicis Groupe in China, as reported last August.

As country chair for Vivaki Greater China, Vigh will work with the regional and local leadership of Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia, and will oversee the China Media Exchange and the VivaKi "Nerve Center". He will reports directly to Klues.

Vigh has been serving as VivaKi chairman for Central and Eastern Europe since 2010.

“Andras brings a unique blend of global expertise and local sensitivity to this role,” said Klues. “He has 17 years of media experience across the globe and also across Publicis Groupe, and he is recognised for his ability to build powerful businesses in dynamic and emerging markets.” 

“I am eager to partner with the VivaKi China team to accelerate the growth of our clients’ businesses in this region,” said Vigh.  “VivaKi is pursuing a three-year strategy that pivots on a collaborative ability to bring the best solutions to each client, and we have powerful assets to deploy in that mission.”

VivaKi is the strategic entity created by Publicis Groupe in 2008 to leverage the combined scale of its media and digital operations. These represent US $60 billion in global ad-spend and influence. In China, VivaKi employs over 1,200 people and through its China Media Exchange, it is one of the largest media buyers in China.

In addition to his work at VivaKi, Vigh served as CEO for ZenithOptimedia for Central and Eastern Europe,  Russia, the Middle East and the Nordics for over five years. For the past two years he has also served as global leader of Performics, the search agency network operated by ZenithOptimedia.