Hatmadji will lead strategy across the agency's local and international client base. Before a five-year stint at Coca-Cola, he spent a four-year period in the marketing department at BAT. Also joining from the client side is Fitriana Dyah, as account director. The former Perfetti Van Melle marketer will run the Nestlé Dancow and Cerela business as well as Citibank.
Hatmadji and Dyah will form part of Publicis Indonesia's core business development team.