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Emotions are important to the primitive part of brain and force it to react. Without emotion, we can’t motivate our audience.
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or call+852 3175 1913
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A 29-year-old CEO, Lin is redefining digital marketing in China, blending purpose with profit to transform brand engagement with talent and consumers alike.
Some say adland is saturated with purpose-led work, but for others, it still has an important role. CMOs from across the globe share whether and why the popularity of purpose-led ads is on the wane.
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New ad formats, including Stickers on Shorts made from images from a brand’s product feed, will be available to all retailers by the end of 2024.