TAIPEI – PHD is tipped to have picked up HTC’s media planning and buying in selected Asian markets.
Sources say Omnicom Media Group’s PHD is already handling HTC’s business in Hong Kong and India, while the business still officially resides with AOR ZenithOptimedia.
Last year, Taiwan-headquartered HTC awarded its estimated US$40 million media and digital business in China to ZenithOptimedia and Digitas.
HTC launched its smartphones in China late 2010, and debuted a new range across the region to coincide with the launch of Microsoft's Windows Phone 7.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
A brutal battle with cancer may have forced Bullen to pause her career, but her fire to produce meaningful work and challenge gender conformities continue to burn.
Plus, a surge in investor confidence propelled the company's share price to soar over 80% in the past year.
.png&h=268&w=401&q=100&v=20250320&c=1)
Marketers should prioritise grabbing attention over being correct when making ads, even if it feels random or weird, says TBWA Melbourne's Zac Martin.
Australia and India are the top contenders with the most shortlisted entries.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)